my Mission:
Compelling Stories.
I specialize in digital and multimedia narratives, turning observers into advocates.
About Me
I am an analytical and strategic thinker focused on curating the best narrative to achieve outcomes. My experience in both newsrooms and the non-profit world provides me the skills to go beyond the surface, while highlighting why it matters. I specialize in digital, earned media, and multimedia narratives, turning observers into advocates. I work to empower teams to do their best and tell compelling stories.
Highlighted Skills
Final Cut Pro | Adobe Creative Suite | Photoshop |InDesign |Premier | Web Management CMS (multiple) |Team Management
Social Media
Increased social media engagement 400% through digital campaigns and traditional media placements by over 600% across multiple organizations.
Digital and Multimedia
Produced digital multimedia campaigns and strategies generating over 15 million impressions, and 2,000 earned media hits.
partnerships and sponsorships
Brought in over $250,000 in sponsorships and partnerships, and managed communications for a $250 million international portfolio of projects
Events Management
Planned and executed conferences for over 500 attendees and events of over 20,000 people
Projects
See below for key projects from over a decade of communications management and strategy experience. From managing communications for a progressive public policy organization to a $250 million international development portfolio to running a theater workshop with 30 carpenters, I have dealt with unqiue challenges and always delivered creative results.
Association of American Publishers
(2022 - Present)
As Senior Director of Communications, I worked to strategically position and empower publishers and authors and support the book industry as whole, advancing the policy and creative interests of the U.S. publishing industry on issues such as copyright, freedom of expression and combatting banned books.
In 2022, I was elected to the International Publishers Association Freedom to Publish Committee representing American publisher interests to combat censorship and strengthen the freedom to publish to this international body.
Main STreet Alliance - COVID19 RESPONSE
(2019 - 2022)
Built a media relations program from the ground up to advocate for progressive job quality policies around the U.S, increasing placements by 600% percent from the previous year’s contracted PR company and doubled social media engagement. Defined the small business narrative during the COVID-19 crisis, including major equity gaps of the relief packages. With over 2,000 media hits in 6 months and a digital campaign reaching over 15 million views, I strategically elevated small business member voices to build advocacy and political power.
Co-op Festival
(2017-2018)
Led partnerships as well as digital engagement for this 20,000 attendee event on the National Mall, doubling partners in the second year.
international development portfolio
(2015 - 2019)
Lead the communications strategy and manage editorial content for a $250 million portfolio including 6 communications specialists across 20 countries. Key branding and messaging partners include USAID, USDA, Mastercard Foundation and NGO partners.
Cooperative Business Journal
(2016 - 2019)
Digital Media Editor for the seminal journal on cooperative business issues, including producing the PostScript Video Series that accompanies each issue and increases readership engagement by 15 percent with each new video.
Stomp out malaria national strategy
(2014)
Led the development of a national social behavior change strategy for Peace Corps Ethiopia’s Stomp Out Malaria program, bringing national partners to the table.
